In 2014, eBay Enterprise Marketing Solutions (EEMS) contracted with BigR.io to build fundamental components of a new Customer Engagement Engine (CEE) for their Commerce Marketing Platform.

The CEE, a demand generation marketing solution, creates feedback loops that are extremely data-rich and integrated with marketing analytics. eBay Enterprise Marketing Solutions and its clients leverage those analytics to improve the accuracy and preferences of customer profiles and maximize campaign results.

BigR.io’s expertise enabled the CEE to handle data from tens of millions of end-users every day with 99.999% availability at peak traffic. The state-of-the-art system integrates the e-commerce operations of eBay partners such as major retailers, Fortune 500 consumer brands, professional sports leagues, and major U.S. airlines.

Click here to read our case study on our engagement with eBay Enterprise Marketing Solution.